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Heritage Launch: Every order includes a limited-edition "Est. 1972" Legacy Card.

New Collection Drop! June 10th at 11:00AM MST! Come check out the 4th of July Collection!

The CVR Herd - Early Access

Be first to shop. Get exclusive drops & a free sticker.

Join the CVR Herd and get early access to new drops, behind-the-scenes stories from the ranch, and an exclusive CVR sticker when our first collection launches. We’ll only email the good stuff—no spam, just family updates and launch alerts.

Get first dibs + a FREE sticker for early sign ups!

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