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Four generations of hard work, grit, and faith. CVR represents the roots that built us—and the legacy we’re carrying forward.

About The Name

Cottonwood Valley Ranch (CVR) is a family-rooted workwear brand carrying a legacy that began in the 1930s and was proudly named in 1972. Built on faith, grit, and the land, our gear honors the people who worked it and the values they passed down.

Why CVR?

  • Workmanship

    Our Products are built for real work.

  • Heritage

    Family Owned Legacy Since 1972

  • Faith

    Quiet Conviction in every stitch.

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